July 14th, 2014

Highlights: #LDBeauty Preview Event

Beauty bloggers and lifestyle media from the Lower Mainland and Western Canada attended the 4th annual London Drugs Cosmetic Event on Wednesday June 18th for a preview of the upcoming launches. This exclusive event showcased 21 beauty vendors and their products.

LD Beauty Event

Taking place at the London Aviation Centre at the YVR South Terminal in Richmond, B.C., media and beauty brands mingled and interacted over all things beauty.

The night began with media guests being flown in by London Air Services Augusta Bell helicopters. Upon landing at the event, media were already creating a whirlwind about their choice of transportation on social media.

Guests were greeted with a signature ‘London Calling’ beverage and an #LDBeauty Event Collection Book featuring all of the products being previewed at the event.

LD Beauty Event

Throughout the evening, media interacted with the variety of beauty partners in attendance, including: makeup by Annabelle Cosmetics, Cargo Cosmetics, Lise Watier, Mineral Fusion, Nyx Cosmetics, Revlon, Prestige Cosmetics, to skin care by Garnier, RoC and StriVectin to self-tanning by St. Tropez to nails by Sally Hansen, Essie, Red Carpet including beauty tools from Chella, Flash ‘N Go,Philips, and Tweezerman. And a look at what’s coming in fashion jewelry and for hair from Conair, Goody, Got2B and John Frieda.

LD Beauty Event LD Beauty Event LD Beauty Event LD Beauty Event image7

Watch our event video to give you an inside look and feel of the event. Hear what attendees and vendors have to say about the #LDBeauty cosmetics event. Plus, take a look at our photo album here.

For the 24 hours surrounding the event, #LDBeauty was trending in Vancouver, with over 1,000 tweets equaling 2.5 million impressions.

Want to know more? Take a look at some of the reviews our lovely guests had to say about their night out on the town.

This is seriously the event of the year for me”

“This is the one evening where we get a taste of what the celebrity life might be like during a beautiful 10 minute helicopter ride from the Vancouver heliport to the London Air hanger at Vancouver International where the event was hosted.”
Stimuli Magazine

“DJ beats wafted through the room and adding a touch of luxe and several sexy Maseratis had been strategically parked front and centre”

“At the recent London Drugs Beauty Event, I had a chance to visit 21 vendors who featured new beauty products.”

“The event was every product junkies’ dream, from sipping on lychee martinis while getting my makeup done to getting my faux tan on!”

See for yourself what some of the media had to say about the #LDBeauty Event. Search #LDBeauty on Twitter, Instagram or Facebook and join the social media buzz!



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