July 3rd, 2012

Fall Indulgences with London Drugs Beauty

It may have been the day to celebrate the summer solstice but London Drugs brought the spotlight to Fall Indulgences at a private cosmetic media event on Thursday, July 21st.The event was unlike any other hosted by London Drugs. Select writers were invited to the Observation Deck at the Vancouver Lookout located at 555 West Hastings Street. Our cosmetic partners from out of town were amazed by the stunning 360-degree view of Vancouver. For many, this was their first time to truly see the city. And for our media guests, it was the first time for many of them to meet these representatives on the West Coast.

The view for the evening

Guests were greeted in the main lobby and given a tote bag for collecting their product samples. They were then whisked 168 m (551 ft) above the city to the transformed event space. Upon arrival, guests were greeted by handsome models and given a libation from fabulous bartenders before heading into the first area of the night: Colour!

The models
The photowall

Guests were able to chat one-on-one with expert makeup artists and representatives from companies such as Revlon, Almay, L’Oreal, Studio Makeup, NYX Cosmetics and Marcelle. Media were given products from upcoming launches that will be arriving in stores in the coming months.

The colour area
Studio Makeup

While learning about the new product launches guests were treated with delectable eats from Savoury Chef catering company. The supply was endless, the tastes were to die for and the catering staff was impeccable. The succulent nibbles were complemented by the red and white French-inspired wine from Clos du Soleil winery.

From the colour room, guests were brought into the skin area where StriVectin and Avene introduced their new skincare products. At the London Drugs table, guests were able to have a full skincare analysis to determine what skincare solutions would be best for their skin type.
London Drugs’ skincare analysis table

Representatives from Coty introduced the latest fragrance from Marc Jacobs – Dot. Red Carpet Ready introduced their at-home LED gel nail starter kit. Everyone was thrilled to take one home to try. Freeze  Frame brought in three incredible products forLondon Drugs’ skincare analysis table writers to learn about and test out themselves. From there, guests mingled into the Testing Lounge where Revlon Nail Expert Leeanne Colley gave guests nail designs unlike any we’ve seen before. As guests waited for their turn in the lounge DJ Veronica kept the room alive with smooth grooves and beats.

But like all good things, it was time to call it a night. Guests carried their extensive sample collection home in anticipation of trying and reviewing. Several writers have also weighed in on their thoughts of these products.
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London Drugs Cosmetics is looking forward to hosting more media events in the coming months. Based on everyone’s reaction it was a great opportunity for connect media with our fabulous vendors and showcase all the upcoming season’s new products! We would like to thank all of our participating vendors and the media that attended. And not to forget that #LDBeauty trended across Twitter the night of the event. Well done ladies, well done!

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