On Wednesday June 19th London Drugs invited key fashion and beauty writers and bloggers from across the Lower Mainland for a special cosmetics preview event. Showcasing upcoming products and fall launches, 60 media were treated to interactive product displays from 16 beauty vendors. This exclusive event was set against the backdrop of the beautiful London Aviation Centre located at the YVR South Terminal in Richmond, British Columbia.
From the glowing LED bar offering themed ‘Come Fly with Us’ beverages to the delightful treats from Savory Chef Catering and jazzy sounds from DJ Leanne, the atmosphere breathed beauty and luxury. The buzz from the #LDBeauty event took over a variety of social media channels with writers expressing great enthusiasm for their chosen mode of transportation that evening – a London Air Services luxury helicopter.
Interested in hearing and seeing what the media had to say? Feel free to check out this Storify recap of all the memorable tweets and photos taken during the event.
Sarah Bancroft and Maria Tallarico from Vitamin Daily
Sarah Allin and Emily Ross from hausofhybrid.com
Maneli Nourbakhsh and Jonathon Cruz from Hushmagazine.com
Zara Durani and Patrck King from LifeandStylewithZara.com
Kendall Del Farri and Teresa Celentano from Sexandthesuburb.com
Jordana Mah from Justmissj.blogspot.ca
Carolyn Fung and Vanessa Choot from ModernMixVan.com
In the coming weeks we’ll post more from our invited guests as they report back on the newest products coming to London Drugs. Stay tuned for more!