October 12th, 2017

LDBeauty Blogger Event Giveaway

Last night, your favourite beauty bloggers went home with an AMAZING LDBeauty bag filled with all of the exciting products that will be hitting our shelves this fall and holiday season—and we want to give one of you an LDBeauty bag too!

Entering for the chance to win is easy:

  1. Find this Boomerang on our Instagram
  2. Like this photo
  3. Tag 2 friends in the comments below
  4. Follow @LDBeauty_

Contest closes at 11:59 pm PST on October 15th, 2017. Commenters will be chosen at random out of all Instagram entries and will receive a DM from us. Find full contest rules and regulations here.

September 29th, 2017

Lise Watier Partners with ELLE on Limited Edition Weekender Collection

This new marble-encased makeup collection was made for your Instagram #flatlaygoals! Lise Watier has partnered with ELLE to announce its special limited edition Weekender Collection for Fall 2017.

International Makeup Artist David Vincent explained the collection’s inspiration: “Take the time to slow down. Stay in bed on a Sunday, have breakfast in bed or spend your afternoon in a quaint café. Take your time and live the present moment. Escape the chaos of the outside world and enjoy a cup of coffee, under your bed sheets of in your most comfortable clothes.”

Sounds like your kind of weekend? Take a closer look at the collection’s coveted new limited edition products.


 Lise Watier Palette Weekender Eyeshadows












A new generation of eyeshadows with a creamy powder texture that is ultra-soft. The harmony of colours with multiple finishes and the impeccable hold of this formula allow for a luminous and neutral look.


 Lise Watier Dramatique Intense So Lux Volume Mascara

A mascara shade that is bold yet neutral, offering a unique and fresh look. Layer the burgundy shade on top of Dramatique Intense So Lux Volume Mascara in Black for an innovative look.








 Lise Watier Intense Waterproof Eyeliner

This ultra-creamy eyeliner provides a fine and precise application for intense definition in one stroke. Thanks to its waterproof formula, it guarantees impeccable results for 14 hours, with no crease or transfer. The liner is a burgundy shade that blends beautifully with the eyeshadow palette.







 Lise Watier Rouge Gourmand Lipstick

Formulated with the Maxi-Lip complex, Rouge Gourmand visibly increases lip volume and reduces the appearance of fine lines and wrinkles. Its rich, creamy and ultra-comfortable formula moisturizes and softens lips.








Get Caroline Dhavernas’ Look

  1. Apply shade 2 as a base
  2. Apply shade 1 to the inner corner of the eye and on the brow bone
  3. Apply shade 5 on the outer eyelid
  4. Apply shade 6 to define brow bone and the contour of the eye
  5. Intensify the brow bone using shade 4 on top of shade 6
  6. Apply the Weekender Intense Waterproof Eyeliner at the roots of the eyelash before applying the Dramatique Intense So Lux Volume Mascara Weekender mascara.




September 25th, 2017

To Vogue or Bust is Holding onto Summertime Thanks to John Frieda

To Vogue or Bust isn’t ready to say bye to summer—and neither are we! Here’s how she’s holding onto those summertime vibes thanks to this ultimate John Frieda beachy hair tutorial.

September 20th, 2017

Canadian Beauty Sarah Richardson Announced as the Face of Marcelle’s New Revival+ Skin Care

Marcelle has announced the face of their new Revival+ skin care line: Canadian designer and TV personality Sarah Richardson! Her Canadian spirit, style and natural face exemplify the range of Marcelle’s anti-aging products. For Sarah, every day is an opportunity for renewal – in her work and personal life as well as in her beauty routine.

The new Marcelle Revival+ line aims to renew skin’s vitality and youthful radiance. Combining several ultra-performing ingredients with highly redensifying effects, such as Chicory Root Extract, the line was specifically created to activate skin renewal and help recover density, firmness and youthful radiance. The Chicory Root Extract is an extract that stimulates skin renewal by restoring the cutaneous barrier function for a visibly firmer and more radiant appearance.

With continued use, skin is revived, replenished and visibly glowing with renewed vitality and youth. Skin tone is more even, the complexion more luminous!


Step 1: Marcelle Revival+ Anti-Aging Redensifying 360° Serum

A true rejuvenating, redensifying 360° powerful cocktail, this ultra-performing serum helps improve skin’s overall appearance. It quickly recovers a fresher, more luminous and youthful look. Thanks to the marjoram extract, the Revival+ serum, when used with the Revival+ creams, boosts their efficacy significantly.


  • Provides an anti-dark spots effect
  • Activates skin renewal
  • Evens out and enhances the complexion
  • Hydrates and leaves skin smooth and supple
  • Helps redefine facial contours


Step 2: Marcelle Revival+ Anti-Aging Smoothing Eye Contour

The ideal eye contour care for a rested, youthful and brighter look.


  • Helps reduce puffiness and dark circles
  • Provides an immediate smoothing effect around the eyes for a firmer appearance
  • Ensures hydration, comfort and suppleness
  • Can also be used on the lip contour to smooth vertical wrinkles




Step 3 (Day): Marcelle Revival+ Anti-Aging Day Cream

Redensifying, moisturizing, smoothing day cream. Choose from either a dry skin or SPF 15 formula.


  • Allows skin to restore density, elasticity and glow
  • Helps redefine contours
  • Hydrates and leaves skin smooth and supple


Step 3 (Night): Marcelle Revival+ Anti-Aging Night Cream

Redensifying, detoxifying and restoring night cream.


  • Helps restore and detoxify skin during the night
  • Provides a deep, long-lasting glow in the morning
  • Refreshes, hydrates and softens the skin
  • Helps redefine facial contours


September 19th, 2017

Back to School Contest with OGX

✏️ C O N T E S T ✏️

You’re almost there! The first month of school is nearly over—phew! To help two of you beauties give yourself a much-needed pat on the back, we’re giving away two OGX Beauty gift baskets. Baskets include a variety of hair and body products perfect for a little pampering!

Entering is easy:

  1. Head to this post on our Facebook feed
  2. Tell us which friend you would like to share this pamper basket with in the comment section of the Facebook post
  3. Like this Facebook post

Contest closes at 11:59 pm PST on September 24th. Two Commenters will be chosen at random out of all Facebook entries and will receive a DM from us. Find full contest rules and regulations here.

September 5th, 2017

Back to School with Maybelline Giveaway

Missed our last giveaway? Here’s another chance to SLAY just in time for back to school!

5 of you will have the chance to win a Maybelline mini makeup kit including 2 liquid lipsticks and either an eyeshadow palette or a bronze and highlight kit!

Entering is easy:

  1. Follow @LDBeauty_
  2. Like the above post on the Instagram feed
  3. Tag 2 friends in the comments below

Contest closes at 11:59 pm PST on Sept 7. Commenters will be chosen at random out of all Instagram entries and will receive a DM from us. Find full contest rules and regulations here.

September 1st, 2017

Enter for a Chance to be Featured as One of Our 150 Faces of Canada #LDBeauty150

In celebration of Canada’s 🇨🇦 150th birthday, we want to showcase the diverse beauty that makes up this incredible country!

Put your best face forward and post a photo of yourself on Instagram using hashtag #LDBeauty150 for your chance to be one of our 150 Faces of Canada and to win one of three grand prizes!

Grand prize includes one $500 London Drugs gift card plus a 24×36 Bamboo Print of a photo of your choice from London Drugs Photolab!

Open to all genders, the contest will kick off on our Instagram on September 1 and run through until 11:59 pm on October 31. The winners will be randomly selected on November 15.

Photo requirements
There are a few photo requirements that you must comply with before entering.

The photo can be a selfie or image featuring your face from a front centre perspective. The photo should be showing the top of your head to middle of your chest.

For more information see contest rules and regulations.

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