April 14th, 2017

Tutorial: Chic Bare-Faced Makeup Look with Red Lips

One of the hottest makeup trends to grace the runways for Spring/Summer 2017 just happens to also be one that’s super easy to re-create at home! The trend features red lips on an otherwise bare face: a simple, polished style. In this tutorial, our Beauty Advisor Hannah is taking on the runway look using Marcelle Cosmetics, showing you how to even out skintone and brighten the eyes for a natural bare-faced glow. The look isn’t complete without a swipe of chic red lipstick, though, and Hannah has picked out the perfect shade and texture for a bold, sophisticated finish. Watch the video for details!

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March 31st, 2017

Earth Month Beauty: Eco-Friendly Makeup Tutorial

We’re celebrating Earth Month with an entirely eco-friendly makeup tutorial! Our Beauty Advisor Sara will show you how to create a beautiful everyday makeup look, using products from some of her favourite eco-friendly makeup brands, including Emani, Youngblood, Burt’s Bees and more. Watch the video to learn why makeup refills are a sustainable beauty choice, and which brands have 100% natural ingredients and other environmental benefits.

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March 17th, 2017

Glam Metallic Eyes Makeup Tutorial

In this makeup tutorial, Beauty Expert Hollis is taking on the metallic makeup trend, creating a glam cut crease eye look with Annabelle’s new Chrome Single Eyeshadow in Mercury. The texture of these brand new shadows is surprisingly creamy and incredibly pigmented. See them in action, along with other new launches from Annabelle Cosmetics, by watching the video!

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February 17th, 2017

Mermaid Eyes Makeup Tutorial with NYX Cosmetics

In this tutorial, we are tackling one of the internet’s biggest obsessions: mermaid-inspired beauty! It’s time to unleash your inner mermaid with this unbelievably pretty and colourful makeup look. Our Beauty Advisor Samantha is using the latest products from NYX Cosmetics to create a teal and lilac eye look that is totally Ariel-approved and easy to do at home.

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January 20th, 2017

The Art of Masking & Multi-Masking

Face masks and sheet masks continue to be one of the hottest beauty trends! Our Beauty Advisor Sara will teach you the art of masking in our latest video. Watch to see her favourite face masks, and learn how to pinpoint and treat different areas of concern on the face, like breakouts and dull dry skin, with the help of multi-masking.

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January 5th, 2017

Pantone Colour of the Year 2017: Greenery Makeup Picks & Tutorial

Pantone has announced the Colour of the Year for 2017, and it’s Greenery! The zesty yellow-green shade symbolizes nature, and will be the perfect colour to compliment your 2017 beauty looks, especially for spring and summer. Our Beauty Blogger Britta has searched the London Drugs Beauty department for the perfect beauty matches in the shade Greenery. Watch the video to see them all, including her bold green eye look!

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December 26th, 2016

Glitter & Glam New Year’s Eve Makeup Tutorial + Enter For Your Chance to WIN!

Go glam and make a statement this New Year’s Eve! Beauty Advisor Suman is here to help you get into the party spirit with a glittery makeup look. It’s perfect for ringing in the New Year in style. Featuring Lise Watier’s gorgeous Simply Nudes Eyeshadow Palette and glimmering Smokey Gold liner, your eyes will be sparkling all night!

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Contest:

Love Suman’s look for NYE? You can enter for your chance to WIN all of the products featured in this video and recreate the look for your New Year’s Eve!

Here’s how to enter:

  1. Follow @LDBeauty_ on Instagram
  2. Tag your friends who you’re excited to spend the last night of 2016 with.

Contest closes at 11:59pm PST on December 28th, 2016. One winner will be chosen at random out of all entries. See full rules and regulations here.

Good luck, beauties!



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