October 1st, 2015

Clown Contouring Tutorial

Contouring continues to be the hottest trend in beauty, but now, even trendier than your basic contouring is clown contouring! In this variation, Beauty Youtuber Stephanie of SLMissGlam applies highlight, contour and blush in fun, clown shapes. Then, blend everything out to get the perfect contour with a flush of colour!

Products featured:


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Stay tuned for more beauty videos!


September 21st, 2015

Summer to Fall Make-up Tutorial

Now that fall is officially here, it’s time to say good-bye to summer staples like bright lipstick and flushed cheeks in favour of shades that are a bit more subdued (but definitely not boring!). Not sure where to start? Beauty Youtuber Gerry of The Bunnie Hole shows us her new go-to make-up products and tricks to help you seamlessly transition your look to fall, while trying some of the season’s hottest new beauty trends!

Products featured:


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September 4th, 2015

Breakup with Breakouts: 4 Tips to Better Looking Skin with Emani Cosmetics

Emani B1 0815 shutterstock_174199535

Skin breaks out when it’s out of balance. Everything you eat, stress, hormones, medications, smog, the makeup and skincare you use, even the household products you clean with can throw skin off its game.

Considering that your body absorbs 60% of what you put on it, it’s important to know what you’re applying to your skin and how it triggers breakouts.

These tips can get you back on track:

  1. Know your ingredients.Products that are non-comedogenic are key to preventing pore clogging and breakouts. If you’re prone to breakouts, look for a brand like Emani Cosmetics that are labelled as non-comedogenic. In fact, Emani products are composed of soothing non-comedogenic ingredients that balance the skin rather than irritate it, which make them ideal for oily, acneic skin.
  2. Acne or not?All skin with acne (a medical condition) experiences breakouts, but not all breakouts are acne-related. You can have breakouts from stress, hormones, diet, medications, skin care products, hair care products, makeup, perfume, laundry detergent—none of which are an indication of acne. Non-acne breakouts are triggered by or managed through lifestyle choices. If you treat breakouts as if they are acne, you can actually make damage your skin and cause premature aging. Only a doctor or esthetician can tell you for sure whether you have acne or are simply experiencing product- or lifestyle-related breakouts.
  3. Oil is your friend.Skin naturally produces oil, which is essential to healthy skin. Take it away, and skin can produce even more oil, which can lead to breakouts. We know how backwards that sounds: oily skin needs more oil, not stripping away of the oil it keeps trying to make. Dry skin needs even more oil so it can look fresh and hydrated; there are good oils to look for like jojoba, marula, argan, coconut, olive and avocado oil, among others.
  4. Wear a makeup primer!They not only help makeup last longer, but they can provide a protective barrier to the skin. Dimethicone is a popular ingredient in most makeup primers because it offers a smoothing effect, but it can also aggravate acne and sensitive skin. If you want a makeup primer that won’t trigger breakouts, try Emani’s Perfect 10 Primer Serum.


Bonus tip!

  1. Wash your brushesAccording to Women’s Health magazine, the build-up of cosmetics, bacteria and yeast in makeup brushes can contribute to breakouts. It’s recommended to wash them once a week to ensure they stay clean and fresh. Here’s how pro makeup artists do it:
  • Rinse the brushes in warm water and add a drop of very mild hand-soap.
  • Massage into a lather, then rinse until water is clear.
  • Repeat as needed for brushes that are extra dirty or used for darker pigments (such as eye shadow, brows and blush).
  • Gently squeeze out excess water, then lay flat to dry on a towel, preferably overnight.

Use products with clean formulas and you’ll most likely see an improvement in your skin. There may be a transition period as your skin detoxes as its natural balance is restored, but it’s temporary…and worth it!

September 2nd, 2015

Quick Makeup Routine for Back to School

Sometimes, there just isn’t time for a long luxurious shower and lots of pampering in the morning. Sometimes the alarm goes off and you’ve got 15 minutes to get out the door and off to work or school! For those rushed mornings, Beauty Youtuber Trina Duhra has some tips on how to simplify your routine with key makeup and hair products. Even out skintone, brighten up the eyes, add some colour to lips, freshen up hair, and you’re good to go!


Products featured:


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Stay tuned for more beauty videos!

August 31st, 2015

The “It” Fragrance: I AM JUICY COUTURE

i am juicy couture

Juicy Couture has declared 2015 the Year of the “It” Girl, unveiling their newest unforgettable fragrance, I AM JUICY COUTURE, now available at London Drugs! Behati Prinsloo has been announced as the face of the fragrance, and will represent the bold, fearless style and individual spirit of the I AM JUICY COUTURE girl.

The brand new Juicy Couture fragrance combines ripe, juicy fruits to open this bold and alluring scent before blending seductive mixture of Gardenia and Cashmere Woods.


I am NOT predictable… I AM JUICY COUTURE

The fragrance opens with the biting succulence of bursting Raspberry, freshly tart Pomelo and lush Passion Fruit.

I am NOT apologetic… I AM JUICY COUTURE

In the heart, a narcotic temptation of Gardenia, Heliotrope, dreamy Rose de Mai and sensual Sweet Pea combine.

I am NOT conventional… I AM JUICY COUTURE

It finishes with an addictive luxuriousness of soft Musks, warm Woods and Amber.

The essential statement that defines her coveted style and powerful sense of self is her signature scent, I AM JUICY COUTURE.


Try the “It” fragrance I AM JUICY COUTURE Eau de Parfum Spray in 50ml or 100ml at London Drugs!

August 28th, 2015

Lancôme Products to Watch for This Fall

Luxury beauty brand Lancôme is expanding from its signature creams this fall in favour of colourful cosmetics- what a lovely surprise! This new fun, playful side of Lancôme is something we haven’t seen before, and comes as a refreshing selection of beauty products that you won’t be able to wait to try!


lancome cushionLancôme Miracle Cushion & Cushion Refill

Cushion Technology is one of the most anticipated new beauty innovations from Korea, which Lancôme launched for the first time this year. The Miracle Cushion is infused with fluid make-up to create a fresh, healthy glow that offers lasting hydration. The cushion design also makes it practical for bringing along in your purse for touch-ups on the go! ($48.00 at LondonDrugs.com)


Lancôme Grandiose Mascara – Limited Coloured Editionlancome mascara

Lancôme’s ever-popular Grandiose Mascara is coming back in trend-setting limited edition colours that will make your eyes pop! The “swan-neck” wand gives beautifully fanned out lashes and now the colourful longwearing cream-based formula will coat your lashes in eye-catching colour. ($35.00 at LondonDrugs.com)


lancome bb creamLancôme Bienfait Teinte Beauty Balm

BB Creams and tinted moisturizers aren’t just for summer time. This Bienfait Beauty Balm perfected by Lancôme offers 24 hour moisture without a greasy texture: making it an excellent choice for dry skin during the cooler months to come. ($59.50 at LondonDrugs.com)


Lancôme Ultra Precision Eye Pencileye pencil

This eye pencil works double time to give you the bold brows that are oh-so-trendy. At one end, you’ll find an ultra-fine twist-up eyebrow pencil that helps you define and reshape your brows to perfection. At the other end is a comb applicator to brush those brows into position! ($29.00 at LondonDrugs.com)


gel to cream eyebrowLancôme Waterproof Eyebrow Gel-Cream

Need a long lasting brow formula? Lancôme’s unique gel to cream is waterproof, so you can colour, fill in and re-draw eyebrows and know that they won’t budge all day. ($29.00 at LondonDrugs.com)


August 24th, 2015

New Elizabeth Arden Flawless Future Night Cream

Flawless Future

With its new Flawless Future Powered by CeramideNight Cream, Elizabeth Arden is helping to collectively target the vicious cycle of stress on skin all-day, every day!

Stress amongst millennials is at an all-time high, and skin is paying a price. Elizabeth Arden is putting to use its 25 years of ceramide technology research and proven product formulations to introduce Flawless Future Powered by Ceramide Night Cream, the latest addition to the brand’s breakthrough collection that continues to challenge the effects of stress on the skin.

The Night Cream supports skin’s nighttime renewal process to help counteract the visible effects of stress on the skin, brightening and evening tone while also easing the appearance of fine lines. After just one use, 94% of women reported that their skin felt soft, supple and nourished. [1]

Flawless Future Night Cream features Flawless Future’s signature skincare technology – a fine-tuned blend of barrier supporting Ceramides, Telosense™ and a powerful skin brightener that work together to smooth, nourish and revitalize skin’s appearance.

Supporting the product’s key benefits is an exclusive, fragrance technology that is proven to promote feelings of relaxation and well-being. A clinical study was conducted using mood-based self-assessment where 100% of subjects reported they felt increased happiness, relaxation, satisfaction and stress relief [2]. Apply the Flawless Future Night Cream before bed to induce a more restful sleep while also targeting the first signs of aging!

Proven results after just 4 weeks of use: [3]

  • 96% reported that skin felt moisturized, smoother and supple
  • 95% said that their skin looks more radiant and feels nourished
  • 93% said that their skin looked brighter and dullness was minimized
  • 91% said that their skin’s texture was improved
  • 87% reported a reduction in the appearance of fine lines

Elizabeth Arden’s Flawless Future Night Cream is recommended for nightly use, apply generously to face and neck before sleep. Find it at your local London Drugs!






[1] Based on a US home use consumer test of 110 women aged 25-40 after one use.

[2]   Epel, S. and all (2004), Accelerated telomere shortening in response to life stress. PNAS. Vol. 101, no49, 17312-17315

[3] Based on a US home use consumer test of 55 women aged 25-40 over 4 weeks. psychological self-assessment.

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