May 11th, 2015

Warrior Chic Braids Tutorial

Braids have been a huge trend on the runways this season! There are so many ways to incorporate braids into your look for spring and summer, and Beauty Advisor Sara is going to show us an edgy braided look in our latest step-by-step tutorial. This braided hairstyle was inspired by the TV show characters Octavia from The 100 and Lagertha from Vikings. It definitely makes for a fun festival season look!

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May 5th, 2015

Frizz and Static-Free Waves with the Conair Ultimate Brush

Blogger Kassandra of Kassinka shows us how to get beautiful soft, beachy waves that are frizz and static-free, using her new Conair Ultimate Brush and a curling wand. Watch the video to see her tips & tricks on mastering the style!

Perfect for taming frizzy or static hair on-the-go, InfitiniPro by Conair’s new Ultimate Brush is game changer! Powered with an anti-frizz ionic generator, the Ultimate Brush releases ions directly into the hair to remove static and smooth the cuticle: the result is frizz free hair that is beautifully shiny.

There all kinds of things that can cause hair to look frizzy. Air conditioning, contact with man-made fibres, and even air pollution can all cause a build up of static electricity, which then causes the surface of the cuticle to become rough and hair to appear frizzy.

Your best defence against frizz and static is to toss the Conair Ultimate Brush in your bag and have it with you on the go- it’s wireless, after all! Perfect for touch-ups.

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April 30th, 2015

How to Make Your Lipstick Last Longer

If you’ve ever wondered if there is a way to extend the life of your lipstick, the answer is yes there is! Beauty Youtuber Gerry of The Bunnie Hole shows us that with a little prep work, you can make your pout stay put for much longer than applying lipstick alone.

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April 21st, 2015

Elizabeth Arden Unveils New Prevage Anti-Aging Wrinkle Smoother

Wrinkles happen: whether it’s our daily environment, the natural aging process, or simply the laughs, smiles and expressions of life. While it may be inevitable they will appear, those wrinkles don’t need to stay. For those who are hesitant to explore in-office procedures due to the price or invasiveness, Elizabeth Arden’s new Prevage Anti-Anging Wrinkle Smoother is an alternative solution that doesn’t break the bank.

Formulated to specifically target the tell-tale signs of aging, Prevage Anti-Aging Wrinkle Smoother PRVN40164_large - Copyimmediately fills and smoothes facial lines and wrinkles for an overall more youthful appearance. This cosmeceutical skincare solution features the single most powerful antioxidant Idebenone Ester[1] blended with Thiotaine to help repair skin’s appearance and protect it from the free radical damage that leads to lines and wrinkles.

Immediately upon application, silicone powders fill and smooth out lines, while polymers tighten the skin for a visibly more even texture appearance. Optical diffusers and soft focus silicone blur imperfections and impart skin with instant radiance to further reduce the appearance of lines. Additional key ingredients, including vitamin A derivative, peptides and amino acids, help support skin’s natural collagen to minimize appearance of wrinkles overtime.

Wondering what Prevage Anti-Aging Wrinkle Smoother can do for your crow’s feet, forehead lines, nasolabial lines or even pores? 100% of women studied noticed an immediate reduction in the appearance of fine lines and wrinkles, including crow’s feet[2].

Try Elizabeth Arden’s Prevage Anti-Aging Wrinkle Smoother for yourself here!










[1] When compared to antioxidants in face products, Idebenone in PREVAGE® surpasses ferulic acid, alpha lipoic acid, kinetin, vitamin C, vitamin E, ubiquinone and resveratrol in environmental protection against oxidative stress due to sun, smoke and pollution.

[2] Based on a US clinical study conducted on 29 women aged 39-57 after a single use.

April 15th, 2015

Easy Smokey Eye with a Kajal Pencil

One of the easiest ways to create a smokey eye look is with the now-trending kajal eyeliner. The softness of the pencil makes smudging simple, and the formulation of the Lise Watier Kajal Liner used in the video makes it safe for use in the waterline as well! Watch the video to check out Beauty Advisor Hollis’ tips on how to get the perfect smouldering smokey eye.

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April 1st, 2015

Finding Your Perfect Shade: Almay Smart Makeup


What if your makeup knew exactly what you needed, so you didn’t have to? Almay does the thinking for you with intuitive products that are easy to choose and use. Expertly formulated and coordinated to complement you naturally, it takes the guesswork out of shade selection so you can find your perfect match instantly. With so much selection out there that is ever evolving, it’s easy to see why a little help goes a long way. Be smart with Almay.



Almay Smart Shade Skintone Matching Makeup

  • Instantly transforms to the natural tones and nuances of your skin with breakthrough Tonemimic shade-sensing bead technology
  • Just three skin tone-adjusting shades to choose from, not hundreds!
  • Broad spectrum SPF 15
  • Everything good – no added parabens, doesn’t clog pores and dermatologist tested



almay8Almay Smart Shade Butter Kiss Lipstick

  • Instantly hydrates lips with a buttery blend of jojoba and coconut oils, and a healthy dose of vitamin E
  • Pick your perfect berry, pink, nude or red expertly coordinated to complement your skin ton
  • Everything good – no added parabens, gluten free and dermatologist tested



Wonder what your perfect shade is? Try Almay Smart Shade products at London Drugs!




March 31st, 2015

How to Get Fuller, Overdrawn Lips

Looking to add a bit more plumpness to your pout? Made ever-so-popular this season, overdrawing the lips has become the hottest new trend in beauty right now, and you can try the look for yourself with a few key makeup products from London Drugs! Beauty Vlogger and NYX FACE Awards finalist Bailey Van Der Veen has a step-by-step video tutorial that will help you master the overdrawn lips technique: all with her favourite NYX Cosmetics products!

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